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An introduction to bridging the gap between design and business_

This three-part email course explores the aspects you must start to consider in your journey towards design leadership. It includes video conversation between a business and agency-based designer, written insight and practical tools that you can use immediately in your own practice.

It includes:

• 5 videos

• 4 tool templates

Part One

The importance of context

• Understand the context and dependencies of your project

• Look at the role and relevance of corporate strategy

• Template download: Ladders of Success for plotting your project’s context

Part Two

Empathy on the inside

• Build greater understand for your client’s needs and how to gain influence

• Plot your project’s stakeholders to identify blockers early and build allies

• Template downloads: Stakeholder Map and Client Empathy Map

Part Three

Aligning your design to what matters

• Understand why business metrics matter to designers

• The importance and power of aligning your decisions to these metrics

• Quick testing to create your own data

• Template downloads: Quick Test Guide

Register to receive this email course for free and a subscription to our weekly ‘Designer Field Notes’ newsletter_

The course is delivered to your email over two weeks. You will also received our Designer Field Notes newsletter every Tuesday morning.

We will never share your details.